To increase active participation and share cool information and places in real time
To provide new models and applications for wireless communication technology and interacting directly with people, such as beacons, Near Field Communications (NFC), wereables
To allow visitors to tell and share their story with friends and make culture in their own way, with their own perspective
Cultural heritage is an important asset of Europe which is largely underexplored. One of the main reasons is that the general public doesn’t really incorporate cultural activities in their life style. Currently, cultural heritage institutions attempt to attract, engage and retain visitors using a range of digital technologies from relatively cheap interactive websites to expensive on-site 3D visualizations. Despite the employment of these technologies the success of significantly increasing their visitor base has been limited.
“Culture and creativity are important drivers for personal development, social cohesion and economic growth. Today's strategy promoting intercultural understanding confirms culture's place at the heart of our policies”José Manuel Barroso, European Commission President